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Neo4j is seeking a Senior Manager, Web to lead the company's web strategy and execution across its global digital ecosystem. Reporting to the Head of Digital, this role blends strategic vision with analytical precision and strong stakeholder management to ensure Neo4j's web presence delivers a cohesive, high-performing experience that advances brand, engagement, and conversion goals.
Key responsibilities include developing and owning the overarching web strategy aligned with Neo4j's marketing and business goals—encompassing web architecture, navigation, content structure, and UX best practices. You will ensure consistency and continuity in design, layout, and messaging across all pages and regions, and conduct competitive analysis to identify emerging digital trends and opportunities to enhance the online presence.
The role requires cross-functional partnership with Product Marketing, Content, Design, Operations, and Regional Marketing teams to align web priorities with business objectives. You will present strategy and results to stakeholders and leadership using data to articulate rationale, performance, and recommendations, serving as the key liaison between digital, marketing, and product teams.
Project management and execution are central to the role. You will lead end-to-end management of web-related projects and initiatives from intake through launch, oversee project pipelines, manage timelines and scope, and champion operational excellence by optimizing workflows and standardizing processes.
Web analytics and performance optimization are critical. You will leverage analytics tools (Google Analytics, Looker, Data Studio) to monitor site performance, engagement, and conversion across key pages and funnels. You will analyze user journeys, engagement patterns, and conversion metrics to inform decision-making and continuously optimize the site. Establishing KPIs for traffic, engagement, and conversion, and reporting progress through regular dashboards and presentations is expected. You will evaluate page and campaign launches using quantitative and qualitative insights to improve performance over time, translating findings into actionable recommendations to enhance UX and business impact.
