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Rubrik is hiring a Senior Manager of Social Media and Digital Content to lead the company's social media strategy and presence. This role owns social strategy end-to-end—from vision and roadmap setting to execution—with a focus on creative, social-first content that drives follower growth, engagement, and share of voice among technical and business audiences in the enterprise security space.
Key responsibilities include: developing and executing comprehensive social media strategy across all channels; driving innovation by staying current on platforms, trends, and competitor activity; expanding the fan base and converting followers into brand advocates; building and managing influencer programs; establishing measurement frameworks and KPIs in partnership with analytics; owning video and YouTube strategy from concept through distribution; building thought-leadership presence and amplifying executive voices; mentoring and guiding the social media team; ensuring consistent brand messaging across channels; maintaining cross-functional alignment with marketing, product, and corporate communications; and continuously exploring new channels for growth.
The ideal candidate brings 8+ years of social media and brand awareness strategy experience, preferably in B2B, enterprise AI, cybersecurity, or technology sectors, with in-house experience preferred. You'll need 5+ years leading and building social media teams, a proven track record growing large social presences (1M+ followers) with focus on engagement quality and share of voice, and experience marketing to technical buyers (CISOs, security professionals). You should be skilled at translating complex enterprise products into accessible, engaging content; have strong digital and social agency partnership experience; understand how to strategically integrate AI tools for content scaling and audience insights; be conversant in social listening and analytics; and have broad experience across brand identity, content strategy, video, paid social, and community-first platforms like Reddit. You're a strategic problem-solver comfortable influencing across large organizations, with strong project management, communication, and presentation skills.
