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Prose, a profitable, venture-backed beauty-tech company founded in 2017, is seeking a Senior Manager of PR & Influencer Relations to lead the brand's earned media, influencer strategy, SEO/LLM visibility, and partnerships. This is a senior cross-functional role managing three direct reports: the PR agency, SEO/LLM agency, and Community Manager, with close collaboration across Brand, Growth, Social, and Product teams.
Key responsibilities span four pillars:
PR & EARNED MEDIA: Own earned media strategy driving coverage across beauty, wellness, lifestyle, and business press. Manage day-to-day PR agency relationships, develop and maintain journalist/editor relationships, oversee spokesperson preparation and thought leadership programming, manage awards submissions, and lead internal crisis communications as the first point of contact for reputation issues. Monitor media and cultural landscape for emerging risks and opportunities.
INFLUENCER STRATEGY: Build and manage a curated creator network focused on performance-driven micro and mid-tier creators whose values align with Prose. Develop scalable processes for identification, outreach, onboarding, and relationship management. Brief and evaluate influencer content for quality and brand alignment. Use tools like CreatorIQ and Nectar Social to track performance. Partner with Growth on amplification opportunities and identify creators for co-branded activations.
SEO, LLM VISIBILITY & CONTENT: Lead Prose's strategy for AI-generated search visibility across ChatGPT, Gemini, Perplexity, and similar platforms. Oversee brand blog strategy and editorial calendar balancing SEO and storytelling. Track AI citation presence and content health metrics, translating data into strategic recommendations.
PARTNERSHIPS & COMMUNITY: Identify and activate brand partnerships reinforcing positioning and expanding reach. Manage partnership negotiations and deliverables. Oversee community brand moments and events. Manage Community Manager, providing strategic direction on engagement and community health. Partner with Social and Brand teams on campaign planning.
The ideal candidate brings 10–12 years of PR, communications, influencer, or related experience with demonstrated growth in scope and seniority. Deep PR instincts, crisis-readiness, strong influencer networks, and curiosity about content and AI search reshaping brand visibility are essential. Comfort pitching journalists, coaching agencies, briefing creators, and analyzing LLM data required.
