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Airwallex is a unified payments and financial platform serving over 250,000 global businesses including Brex, Rippling, Navan, and Qantas. The company operates across 27 offices worldwide with 2,300+ employees and is valued at $11 billion, backed by leading investors including Sequoia, Visa, and Mastercard.
As Senior Manager of Performance Marketing, you will lead global performance marketing strategy across paid search, paid social, programmatic, and emerging digital channels. This is a strategic leadership role reporting to global marketing leadership, responsible for shaping customer acquisition, revenue growth, and marketing efficiency across all regions (APAC, EMEA, North America).
Key responsibilities include: developing and operationalizing global performance marketing strategy; partnering with regional teams to localize frameworks into market-specific plans; designing channel mix strategies and investment allocation models tied to pipeline, revenue, and LTV:CAC goals; leading quarterly planning cycles with budget forecasting and scenario modeling; collaborating on campaign execution and optimization; owning standardized reporting and insights synthesis; developing incrementality testing strategies with analytics teams; influencing global GTM and lifecycle strategy through campaign data insights; aligning with Product Marketing on messaging and audience segmentation; collaborating with Sales and RevOps on conversion metrics; ensuring accuracy in performance reporting with Data, Finance, and BI teams; serving as strategic liaison between global leadership and regional directors; developing standardized playbooks and QA frameworks; and coaching regional marketers and agency partners on global frameworks.
You bring 8+ years of B2B or fintech performance marketing experience with proven success leading multi-channel global acquisition programs. You have demonstrated ability to drive measurable pipeline growth and improve marketing efficiency metrics. You're hands-on with SFDC, Salesforce, and Looker; expert in paid search, paid social, display, and emerging channels; strong in advanced measurement, attribution, and experimentation frameworks; and an excellent communicator comfortable presenting to executive leadership. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles.
