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Fanatics Betting & Gaming is seeking a Senior Social Media Planner/Buyer to lead paid social planning, buying, execution, and optimization for the Online Sportsbook business. This is a hands-on role responsible for building and managing performance-driven paid social campaigns that support sportsbook acquisition, activation, engagement, and efficient payback.
Key responsibilities include owning day-to-day planning, buying, pacing, optimization, and reporting of paid social campaigns across Meta, TikTok, Snap, X, Reddit, and emerging platforms. You will develop paid social media plans aligned with sportsbook goals, state priorities, sports calendar moments, promotions, and customer lifecycle initiatives. The role requires managing budgets, bids, audiences, creative rotations, and campaign structures while optimizing against OSB-specific goals including customer acquisition, first deposit, active customer growth, revenue, CAC, CPA, payback, and lifetime value.
You will partner closely with Creative and Brand teams to develop briefs, refresh creative pipelines, and establish performance feedback loops. The position involves translating weekly and monthly performance data into actionable insights, budget recommendations, and executive-ready readouts. You'll manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability. Leadership responsibilities include mentoring a Social Media Associate Buyer on campaign trafficking, reporting, pacing, QA, and optimization tasks.
Additional duties include leading testing across creative concepts, hooks, audiences, bidding, app events, landing pages, and placements; maintaining rigorous QA across creative assets, ad copy, offer messaging, tracking parameters, and compliance approvals; monitoring competitor activity and platform trends; and supporting budget forecasting and monthly business reviews.
Required qualifications: 5+ years of paid social media buying, digital media planning, or performance marketing experience. Strong hands-on expertise with Meta Ads Manager, TikTok Ads Manager, Snap Ads, X Ads, Reddit Ads, MMPs, and analytics tools. Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals. Experience developing creative testing roadmaps and translating performance data into optimization decisions. Strong analytical skills, presentation abilities, and experience working with agencies, platform partners, creative teams, and compliance stakeholders. Experience in sports betting, gaming, or high-velocity consumer acquisition environments is preferred.
