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Sanity is building an AI-powered Content Operations platform used by companies like SKIMS, Figma, Riot Games, and Anthropic. This is the first dedicated paid media hire—a people-management role from day one.
You'll own Sanity's entire paid media program: strategy, measurement, testing, and team leadership. You'll manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH. You'll oversee two contractors immediately (converting to full-time by January) and grow the team to 2–3 people within your first year.
Key responsibilities include: building and leading the paid media team through hiring, coaching, and development; planning and allocating the $5M+ budget with full accountability; managing agencies and contractors by setting strategy and testing agendas while they execute; running paid social as a primary channel with audience strategies and creative testing frameworks; building measurement infrastructure including attribution models, tagging systems, and reporting dashboards; designing and executing structured experimentation programs across creative, audiences, and channels; leveraging AI for bidding optimization, audience modeling, and performance analysis; driving full-funnel campaigns from awareness through pipeline acceleration; and translating platform metrics into business outcomes (pipeline generated, cost per opportunity, influenced revenue).
You'll coordinate closely with demand gen, ABX, RevOps, and content teams to close the loop between ad spend and pipeline. You're expected to demonstrate how AI fits into your workflow and where it gives you a competitive edge—this is not optional in modern paid media.
Required: 8+ years in B2B paid media managing $5–10M+ budgets; 2+ years managing a team; deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH; experience managing agencies and contractors with sharp briefs and KPI-setting; built and run structured experimentation programs at scale; built paid media infrastructure (attribution, naming, tagging, reporting); demonstrated use of AI in paid media with specific examples; strong communication and cross-functional alignment skills; familiarity with B2B SaaS, developer tools, longer sales cycles, and buying committees.
Bonus: paid media experience in developer tools or content platforms; familiarity with ABM platforms (Demandbase, 6sense); scaled a program from early stage to mature; built AI-assisted workflows beyond platform defaults; Salesforce or HubSpot experience for closed-loop reporting.
