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Zocdoc is a healthcare marketplace on a mission to give power to patients by making it easy to find and book in-person or virtual care across all 50 states, 200+ specialties, and 12,000+ insurance plans. As Senior Manager of Organic Social, you will lead Zocdoc's organic social strategy across Instagram, TikTok, YouTube, and emerging platforms, shaping how patients and providers perceive and engage with the brand.
Your responsibilities include developing and executing organic social strategy and always-on campaigns that build awareness, affinity, and engagement. You will lead content ideation and oversee production, managing internal and external creative teams to deliver high-quality, on-brand content optimized for each platform. You'll experiment with formats, trends, and real-time moments to extend reach and cultural relevance, while leading community management and acting as the voice of Zocdoc on social platforms.
You will own performance tracking and analytics for organic social, translating insights into clear actions and continuous optimization. You'll build systems and workflows that enable efficient, high-quality creative production at scale, and drive cross-functional alignment with internal stakeholders to ensure integrated storytelling across campaigns and brand moments. Additionally, you'll define and drive Zocdoc's creator strategy, ensuring strong brand alignment and measurable impact.
This role requires 8–10 years of experience in organic brand social with a proven track record developing and executing social strategies that drive brand growth. You should have experience in community management, familiarity with reputation management and social listening, and the ability to build scalable social frameworks while measuring performance and connecting efforts back to business goals. You are a strategist who connects social efforts to brand and business objectives, a creative thinker who brings distinctive ideas to the table, and an action-oriented maker who gets hands-on. You're analytical, process-oriented, and a true collaborator who values cross-functional partnership.
