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Salary: USD 190,387 - 217,585 / annual
BillionToOne, a publicly traded molecular diagnostics company, is seeking a Senior Manager of Oncology Product Marketing to lead product marketing efforts for its oncology portfolio, including Northstar Select and Northstar Response liquid biopsy tests.
In this role, you will own the complete product marketing strategy for oncology products, from positioning and messaging through go-to-market planning and execution. You will collaborate cross-functionally with Product Management, Sales, Medical Affairs, and other teams to develop compelling positioning and messaging that resonates with oncologists, healthcare systems, and other target audiences.
Key responsibilities include:
- Developing and executing product positioning, messaging, and supporting commercial resources
- Leading go-to-market strategy and execution for new product launches and enhancements
- Translating complex clinical science into clear, compelling marketing collateral (brochures, trade show materials, advertisements, press releases, digital assets)
- Conducting market research and competitive analysis to identify customer needs and market trends
- Engaging with healthcare professionals, Key Opinion Leaders (KOLs), and patient advocacy organizations to drive adoption
- Serving as the primary product marketing resource for the field sales organization
- Ensuring consistent messaging across Sales, Medical Affairs, and Customer Service
- Staying ahead of industry trends and bringing innovative best practices to the organization
BillionToOne has grown from $0 to $400M+ annualized revenue in 6 years, completed a successful 2025 IPO on Nasdaq, and is backed by world-class investors. The company has over 700 employees across headquarters in Menlo Park, facilities in Union City, CA, and a new lab opening in Austin, TX in 2027. The company was named one of America's Best Startup Employers for 2025 and is Great Place to Work certified.
QUALIFICATIONS:
- 8+ years of product marketing experience with proven track record developing and executing successful product marketing strategies in precision diagnostics, biotechnology, or healthcare
- Bachelor's degree required; BS or advanced degree in Biology or related scientific discipline preferred
- Strong strategic thinking and analytical skills with ability to interpret complex clinical and market data and translate into compelling value propositions
- Deep understanding of product marketing principles, competitive analysis, and market research methodologies
- Experience creating data-driven marketing content and commercial collateral
- Excellent communication and interpersonal skills with ability to influence cross-functional stakeholders and communicate complex concepts clearly
- Comfortable working in fast-paced, rapidly evolving environment
