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Salary: GBP 81,000 - 100,000 / annual
Quince is a manufacturer-to-consumer (M2C) retailer delivering high-quality essentials at low prices through a direct-to-consumer model that eliminates traditional retail layers. The company spans apparel, accessories, home goods, and more, operating across multiple countries with tens of millions of customers.
The Senior Manager of Global Communications will lead Quince's media strategy and external storytelling as the company scales. This is a build role: the sole owner of the communications function, reporting directly to the Head of Brand Strategy & Narrative. The mandate is to shape how the market understands Quince's manufacturer-to-consumer model and build brand reputation in the UK market.
Key responsibilities include:
- Own and execute Quince's UK communications strategy, building brand reputation and relevance as the company scales
- Build and maintain deep relationships across UK national, consumer, fashion, lifestyle, retail, business, and tech media
- Drive proactive earned media with culturally relevant UK story angles rather than imported US messaging
- Lead communications around key UK moments (launches, campaigns, milestones), identifying opportunities beyond announcements
- Monitor UK cultural and media conversations and serve as an early-warning system for reputation risk
- Write and edit at an exceptional standard across pitches, press materials, and executive briefings; prepare spokespeople for UK media
- Partner with Brand, Social, Growth, Merchandising, and Creative teams to integrate communications into launches from inception; manage UK agency partners
- Build rigorous earned-media measurement systems (coverage quality, sentiment, share of voice) and playbooks to scale UK communications over time
The ideal candidate is a proven media operator comfortable operating with significant autonomy in a fast-moving, high-growth environment, with genuine current UK journalist relationships and the ability to translate complex operational ideas into stories that build trust over time.
QUALIFICATIONS (Required):
- 8+ years of experience in communications, public relations, or media strategy, with significant experience working in the UK market
- Deep, current relationships across UK national, consumer, fashion, lifestyle, retail, and/or business media; strong understanding of how the UK media ecosystem works
- Experience building the reputation of a consumer brand, retailer, or high-growth company; experience supporting a new market entrant or rapidly scaling brand is a plus
- Excellent editorial judgment and strong instinct for what constitutes a genuinely compelling UK story
- Exceptional writing and editing skills, with ability to move comfortably between consumer storytelling, corporate narratives, and sensitive reputation communications
- Strong understanding of UK culture, consumer sentiment, and nuances that distinguish UK communications from US communications
- Experience managing PR agencies and working effectively across global and cross-functional teams
- Ability to translate complex business models and company narratives into simple, credible, and culturally relevant stories
- Highly proactive, culturally curious, and naturally plugged into what people are reading, talking about, and paying attention to
