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Exiger is an AI-native supply chain and procurement automation platform serving 550+ global customers, including 150 Fortune 500 companies and 80+ government and defense organizations. The company is FedRAMP authorized and a 2x Gartner Magic Quadrant Leader for Supplier Risk Management.
The Senior Manager, Marketing Operations & AI Enablement will independently lead day-to-day marketing operations across campaign execution, email marketing, automation, lead management, reporting, and AI-enabled workflow improvement. This role owns the ongoing operation, optimization, troubleshooting, and continuous improvement of marketing systems, processes, and programs that enable efficient execution and performance scaling.
Key responsibilities include:
**Marketing Operations Execution:** Manage day-to-day marketing operations across campaign workflows, lead routing, SLA alignment, data quality, and reporting. Support execution and continuous improvement of processes that keep marketing programs running smoothly. Maintain consistent workflows, standards, and documentation across campaign and operational activities.
**Email Marketing and Lifecycle Optimization:** Own and improve email marketing operations, including audience segmentation, testing, personalization, send optimization, performance analysis, and workflow automation. Support development and optimization of nurture and lifecycle programs that improve targeting, engagement, and conversion. Apply testing and data analysis to improve email strategy and execution. Ensure email programs follow applicable consent and privacy regulations and align with brand standards.
**AI Enablement and Process Improvement:** Identify opportunities to improve existing marketing processes through AI, automation, and smarter workflow design. Design, build, and refine AI-assisted workflows for campaign intake, email production, segmentation, QA, lead management, reporting, and post-campaign analysis. Support rollout of AI-enabled ways of working by turning team priorities into practical, repeatable processes. Measure and communicate the impact of AI and automation initiatives on marketing efficiency and performance.
The ideal candidate is a curious, technically skilled operator who can identify opportunities to improve how work gets done, optimize existing processes, and apply AI and automation in practical, measurable ways. This role will play a key part in improving marketing efficiency, strengthening email and campaign performance, and helping the team adopt smarter, more scalable ways of working.
**Requirements:** The posting excerpt provided does not include a dedicated requirements section. Candidates should review the full posting for specific experience, skill, education, and certification requirements.
