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Salary: USD 90,000 - 110,000 / annual
Landline is building decentralized aviation infrastructure that extends airport services beyond traditional boundaries. The company operates Landline Portals and Regional Connect services, enabling passengers in smaller cities to clear security and check bags locally before seamlessly connecting to flights at hub airports. Landline partners with major airlines including American Airlines, Air Canada, and Delta, plus airports, TSA, CLEAR, and municipal partners across the U.S. and Canada.
As Senior Manager of Marketing & Branding, you will lead the marketing function through the company's next growth phase. This is a full-time, in-house role for a marketing generalist who operates as both strategist and executor—thinking long-term about brand positioning while managing day-to-day passenger acquisition, partnerships, and local market activation. You report to the Managing Director of Product & Marketing and work cross-functionally to connect marketing strategy to broader company goals.
Key responsibilities include: developing and owning overall marketing and brand strategy, balancing near-term passenger acquisition with long-term brand building; building a repeatable local marketing playbook for new route launches and executing it across digital, out-of-home, and earned media; leading passenger acquisition across direct response channels (Google, Meta, etc.) in partnership with agencies; building and managing local and regional partnerships, community relationships, and grassroots initiatives; serving as point of contact for local partners (airports, municipalities, tourism boards); representing Landline with corporate marketing teams at major airline partners on co-branded campaigns; building the internal case for marketing investment using data on acquisition and route performance; developing go-to-market plans for new routes, markets, and products; managing relationships with outside agencies and contractors; overseeing brand identity and creative standards across all passenger touchpoints; building the internal marketing function over time, including hiring junior support; managing the marketing budget across paid media, agencies, creative tools, and partnerships; and tracking, reporting on, and iterating against key metrics.
You bring 8–10 years of marketing experience with increasing responsibility. Required: in-house brand marketing experience focused on customer acquisition and direct response; hands-on digital marketing (Google, Meta); partnership and grassroots marketing experience; experience marketing to localized geographies (city-by-city or market-by-market campaigns); experience developing marketing strategy for new products, market expansion, or route launches; experience managing outside agencies across creative and media (including out-of-home and earned media/PR); strategic, big-picture mindset; ability to build data-driven cases for marketing investment and advocate for budget; comfort representing the company externally with corporate partners; and comfort operating with startup-to-established-company pace and resources. Experience in travel, hospitality, or aviation is a strong plus, as is experience with service-based, locally-operated businesses.
