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Zocdoc is a healthcare marketplace that empowers patients by making it easy to find and book in-person or virtual care across all 50 states, 200+ specialties, and 12,000+ insurance plans. As Senior Manager of Integrated Provider Marketing, you will be the steward of the Zocdoc brand for healthcare providers and practices, driving awareness, affinity, and trust among the doctors and practices who power the platform.
You will sit at the intersection of brand strategy, reputation management, and creative execution, shaping how Zocdoc presents itself to providers across every touchpoint. Your responsibilities include developing and executing integrated brand programs, creative campaigns, storytelling initiatives, and community engagement efforts that strengthen provider perception and reinforce Zocdoc's value proposition.
Key responsibilities include: leading Zocdoc's provider brand strategy to build awareness and preference; developing and implementing integrated marketing programs including campaigns, partnerships, and thought-leadership opportunities; executing creative campaigns across channels; owning brand health tracking and analysis; managing online reputation and community engagement for provider audiences; defining and driving a provider advocate program; collaborating cross-functionally with Patient Brand, Provider Acquisition, Product Marketing, Content, Creative, and Legal teams; and empowering internal and external partners to maintain brand consistency.
You will work closely with multiple teams including Provider Acquisition, Product Marketing, Content Marketing, Creative, Legal, Service & Trust & Safety, Sales, and Communications to create programs that deepen provider loyalty and position Zocdoc as an essential, trusted partner in provider growth and success.
The ideal candidate has 8–10 years of experience leading integrated marketing for world-class tech brands, with a proven track record in creative strategy and integrated campaign development for professional audiences. Marketplace experience where the supply side is a professional industry is a plus. You should have experience building or evolving brand frameworks, measuring brand health, and connecting programs to business outcomes. Experience developing and executing organic social strategy and online community engagement for professional audiences is essential.
