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Salary: USD 130,000 - 150,000 / annual
Pomelo Care is a virtual medical practice specializing in women's and children's healthcare, including pregnancy, postpartum, pediatrics, menopause, and perimenopause care. The company combines 24/7 clinical care with technology to identify risks early and deliver personalized care at scale.
As Senior Manager of Influencer Marketing, you will build and scale Pomelo Care's creator and partner ecosystem from the ground up to drive measurable patient acquisition. You own complete accountability for channel strategy, creator sourcing, contract negotiations, campaign execution, and performance reporting. This is a dual-focused role requiring both creative strategy and performance operations expertise, with direct ownership of customer acquisition costs (CAC) and campaign ROI.
Key responsibilities include:
- Source, onboard, and manage ongoing partnerships with creators, patient advocates, and medical experts
- Develop net-new content concepts and build a UGC-led creative testing roadmap using platform trends and performance data
- Negotiate usage rights, licensing terms, and allow-listing permissions to supply creator assets to paid social campaigns
- Manage cross-functional workflows from concept to launch, building repeatable, high-velocity systems
- Test creative formats, messaging angles, and landing page integrations to improve conversion rates and lower acquisition costs
- Track and report performance metrics across channels to identify key drivers of reach and conversion
- Ensure all content adheres to healthcare privacy laws and FTC/FDA guidelines in partnership with Legal and Clinical Ops
You bring 5+ years of influencer, creator, or performance marketing experience, ideally in DTC health, wellness, subscription, or regulated healthcare. You have a proven track record building creator programs that deliver measurable brand reach, engagement, and direct business impact. You are a hands-on operator with direct accountability for growth budgets, conversion rates, CAC, and ROI. You have deep platform fluency across TikTok, Instagram, and YouTube, combined with hands-on experience negotiating usage rights and ad licensing. You excel at distilling complex clinical topics into accessible, high-converting social video messaging and leverage modern AI tools to accelerate creative work and performance analysis.
