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Airwallex is a unified payments and financial platform serving over 250,000 global businesses. This role is a high-velocity individual contributor position within the Marketing team, focused on driving AMER regional campaign execution and growth systems infrastructure.
You will serve as the primary regional operator bridging marketing teams, SDR fleets, and global MarTech architecture. Key responsibilities include:
**Campaign Production & Execution**: Build and manage Marketo email programs, forms, landing pages, and dynamic retargeting campaigns. Collapse turnaround SLAs from days to real-time by owning the full campaign production engine for AMER.
**Outbound Infrastructure & Deliverability**: Design and maintain enterprise secondary domain infrastructure (Google Workspace/M365, DNS settings including SPF/DKIM/DMARC). Manage automated inbox warming software (Instantly/Smartlead) with daily volume caps of 30–50 sends per inbox. Implement real-time verification loops using ZeroBounce/Clay and conduct regular deliverability audits monitoring domain reputation via GlockApps and Google Postmaster.
**Event & Webinar Operations**: Own end-to-end event infrastructure including Zoom/ON24 to Marketo API syncing, form mapping, non-registrant list builds, and automated gift card triggers via Sendoso/Reachdesk.
**Post-Event Automation**: Configure and launch post-event outreach sequences in Outreach/Salesloft, including copy loading, dynamic token formatting, trigger configuration, and pre-launch QA checks.
**Template Engineering**: Build and maintain responsive HTML/CSS Marketo email and landing page templates. Embed Marketo forms across Mutiny web personalization experiences.
**Tracking & Compliance**: Enforce UTM parameter standards, manage 30-day active list caps, and audit asset conversion performance.
You'll work in a fast-paced B2B SaaS/Fintech environment with a team that values builder mentality, founder-like energy, and end-to-end ownership. The role requires hands-on technical execution combined with strategic thinking and the ability to move quickly without sacrificing rigor.
