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Sarvam AI is building India's full-stack sovereign AI platform, backed by Lightspeed, Peak XV, and Khosla Ventures. The Senior Manager, Growth Marketing owns the end-to-end growth funnel—from discovery through signup, API activation, retention, and paid conversion.
This role spans acquisition (search, content, community, paid channels), developer adoption (API usage, open-weight models), conversion optimization, and lifecycle management. You'll work closely with Product, Developer Relations, Content, Sales, and Analytics to instrument the funnel, identify friction points, and systematically scale adoption.
Key responsibilities include: owning the complete user journey from discovery to revenue; driving high-quality acquisition across multiple channels; growing developer adoption and API usage; building Sarvam's search and discoverability presence; designing activation and onboarding flows; improving conversion across landing pages and pricing; building retention and expansion loops; running a continuous experimentation program; managing growth economics (CAC, LTV, payback, attribution); defining growth metrics and instrumentation; and leveraging AI tools to compress cycles and operate a highly leveraged growth motion.
You'll need 7–10 years of growth marketing experience with hands-on ownership of PLG or self-serve funnels, a track record of growing acquisition/activation/conversion/revenue with quantified outcomes, strong expertise in both search/discoverability and paid acquisition, experience building content/community/SEO/product-led growth loops, rigorous experimentation discipline, comfort with analytics and funnel diagnostics, and experience marketing to developers or technical buyers. You should operate across both product and marketing surfaces and be fluent in modern AI tools.
Good-to-have skills include experience growing APIs, SDKs, or developer products; deep SEO and AI-powered search knowledge; lifecycle and CRO expertise; early-stage growth building; familiarity with hybrid self-serve and enterprise sales motions; and experience managing growth teams.
Sarvam is a fast-moving, high-talent-density team working on AI problems with real population-scale impact for India. You'll have high ownership, high impact from day one, and work alongside researchers, engineers, and business leaders who move fast and hold each other to a high bar.
