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Talkiatry, the largest dedicated psychiatry practice in the U.S., is seeking a Senior Manager of Creative Strategy to lead direct response creative campaigns that drive patient acquisition and business growth. You will own the paid social creative strategy and roadmap across Meta, TikTok, and other channels, determining testing priorities that represent the biggest opportunities for patient growth.
In this role, you will run the briefing engine, maintaining a weekly cadence of creative briefs that directly impact asset performance. You'll translate performance data—hook rate, hold rate, CTR, CVR, and CAC—into actionable creative direction and testable hypotheses. You will own the full UGC and creator pipeline, including sourcing, scripting, briefing, and testing creator content at scale, while building frameworks that ensure consistent results.
You will manage the operational layer that enables speed: asset libraries, creator and agency handoffs, and review workflows. You'll coordinate cross-functional partnerships with Growth Marketing and Creative teams, combining human insight with creative intuition to build a data-driven system of ideas. A key part of this role is tackling problems specific to mental healthcare marketing—stigma, trust, and platform restrictions—with creative solutions built for the audience and product.
You'll develop scaled programs and creative frameworks that elevate the broader marketing organization's capabilities, stay at the forefront of emerging tools and ethical AI practices, and inspire internal and external partners by concepting and presenting ideas from concept through execution. This role sits at the intersection of performance data and creative output, where you'll identify what converts, understand why, and turn those insights into briefs that reduce customer acquisition cost.
Required: Bachelor's degree or equivalent experience; 5+ years in-house B2C digital marketing and creative strategy with meaningful time developing direct response creative for Meta and TikTok; hands-on experience concepting ideas, writing briefs, and building presentations; fluency in creative performance metrics; experience owning the full creator pipeline at scale; strong project management and ability to drive projects to completion; proven track record analyzing creative performance data to inform strategy; ability to engage senior stakeholders with compelling storytelling; entrepreneurial mindset.
