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Salary: USD 130,000 - 150,000 / annual
SuperOrdinary is a social commerce and marketplace platform connecting brands, creators, and consumers across platforms like Amazon and TikTok Shop. The company helps brands establish presence and scale sales through short-form video and livestreaming, with ~140-150 employees across LA and remote US locations.
You will serve as Senior Manager of Financial Planning & Analysis for New Business Initiatives, reporting into Finance and acting as the finance partner to commercial leadership, brand partners, and internal teams. This is a strategic role combining rigorous financial modeling, marketplace economics expertise, and executive communication to guide new channel launches and profitable scaling.
Key Responsibilities:
**Forecasting, Planning & Reporting:** Own annual budgets, quarterly reforecasts, and monthly close reporting for new business initiatives and emerging channel P&Ls. Build and maintain bottoms-up, driver-based revenue models spanning units, velocity, pricing, promotion, GMV, take rates, affiliate and creator commissions, livestream hours, paid media spend, COGS, freight, returns, and contribution margin. Deliver weekly and monthly variance analysis with clear driver commentary. Partner with Accounting on month-end close, accruals, and revenue recognition for marketplace and commission-based streams. Maintain reporting packages and dashboards as single source of truth. Manage segmentation reporting across business lines. Identify and quantify forecast risks and upside before they impact P&L.
**Strategic Finance & Executive Decision Support:** Provide financial recommendations on entering, pricing, and scaling new initiatives and adjacent marketplace channels. Build business cases for new business lines, platform launches, brand onboardings, and market expansions with investment requirements, payback, and margin impact. Run project-based financial analysis for strategic insights. Educate executives and non-finance stakeholders on channel economics, unit margin, and profitability levers. Prepare board- and executive-level materials translating financial results into clear narratives and recommended actions.
**Portfolio Profitability & Growth Analytics:** Evaluate new business initiatives by sizing opportunity, pressure-testing assumptions, and modeling profitability and cash impacts. Conduct monthly and quarterly business reviews assessing performance by brand, channel, and SKU—including retail and DTC sell-through, marketplace fundamentals, trade and promotional spend, product margin, and content/affiliate/livestream contribution. Analyze ROI on trade promotion, retail media, creator, livestream, and paid media investment net of discounts, returns, fulfillment, and inventory costs. Support long-range planning and multi-year channel roadmaps.
**Cross-Functional Partnership:** Collaborate with Accounting, Account Management, Creator, Paid Media, Livestream, and Operations teams to ensure planning assumptions reflect operating reality. Translate financial targets into clear priorities and KPIs for execution teams. Strengthen FP&A processes, models, and data hygiene as initiatives launch and scale.
**Requirements:**
- 6+ years' experience in FP&A, corporate finance, strategic finance, or consulting, including time supporting a commercial, channel, or new-business P&L
- Experience within Consumer Packaged Goods (CPG) and eCommerce/marketplace businesses strongly preferred—ideally both
- Beauty or Personal Care exposure is a plus
- Understanding of TikTok Shop, Amazon, or marketplace economics OR strong analytical expertise with demonstrated digital commerce experience
- Experience owning budgets, forecasts, and month-end reporting cycles end to end
- Strong understanding of cash flow drivers, working capital, and cash flow forecasting
- Advanced Excel and financial modeling skills; experience with ERP and Financial Planning tools (e.g., NetSuite, OneStream) preferred
- Ability to communicate complex financial concepts to executive and non-finance audiences
- Analytical mindset with strong problem-solving capabilities and high attention to detail
- Comfortable working cross-functionally in a fast-paced, growth-stage environment
- Working knowledge of AI tools and how to apply them to financial analysis, reporting, and workflow automation
