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ServiceTitan is an all-in-one software platform helping home services companies streamline and grow their business. The company is seeking a Senior Manager of Field Events & Marketing to build and lead a net-new field event strategy from the ground up.
Reporting to the Director of Events, you will design and execute a field events program that generates top-of-funnel pipeline while strengthening customer and late-stage-pipeline events. The role combines deep field event expertise with strategic marketing instincts and leadership presence to align sales stakeholders around a shared vision.
Key responsibilities include:
- Building and owning the field marketing strategy, defining event formats, target segments, and success metrics for attracting net-new prospects not yet in the pipeline
- Designing outreach strategies and event experiences that drive attendance from the right prospects, managing invite messaging, channel mix, and on-site execution
- Applying account-based marketing (ABM) principles to identify and prioritize target accounts, ensuring outreach reaches the right prospects
- Building testing and optimization frameworks to continuously improve show rates and pipeline conversion
- Partnering with and influencing sales leadership across regions to align on target accounts and secure buy-in for the events strategy
- Leading the full lifecycle of field events from strategy and budget through execution and post-event pipeline reporting
- Designing repeatable playbooks including event formats, invite strategies, sales enablement kits, and follow-up cadences for regional teams
- Managing and mentoring event planners and coordinators, providing strategic direction while they own logistics
- Measuring and reporting on event performance against pipeline and revenue goals, using data to refine strategy and prove ROI
- Collaborating cross-functionally with Demand Generation, Customer Marketing, Integrated Marketing, Creative, Sales, Business Development, and Marketing Operations
Required qualifications:
- Bachelor's degree or higher in Marketing or related field
- 12+ years of total marketing and events experience, with 5+ years of deep expertise in sales-driven field events
- Proven track record building a field marketing program from the ground up, ideally at a high-growth SaaS company like Salesforce
- Demonstrated ability designing outreach and event experiences that draw net-new prospects, not just converting already-engaged prospects
- Strong fluency in account-based marketing (ABM) with experience targeting net-new prospects
- Experience managing significant program budgets ($1M+ annually) with clear ROI demonstration
- Strong leadership and influence skills, earning trust and driving alignment with sales leaders who don't report to you
- Direct experience managing and mentoring event planners or coordinators
- Strategic thinking paired with hands-on execution capability
- Deep understanding of SaaS sales cycles and buyer personas
- Strong analytical rigor with experience owning pipeline and ROI metrics using tools like Salesforce and Tableau
- Exceptional communication and collaborative skills
- Comfort operating in fast-paced, high-growth environments
- Willingness to engage in physical event tasks (moving supplies, setting up activations)
- Ability to travel up to 25% annually with some weekend/after-hours work
Nice-to-have skills include experience with marketing automation tools (Salesforce, Marketo) and launching net-new programs in fast-paced environments.
