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WordPress VIP, Automattic's enterprise content management platform, is seeking a Senior Manager of Demand Generation to build and execute demand generation strategy across integrated programs targeting priority industries: Media, Public Sector, and Corporate (Manufacturing & Industrial, Technology, BFSI).
You will own the continuous demand generation strategy spanning lifecycle marketing (lead through closed/won), email, content syndication, and new demand programs and channels. This includes running campaigns as standalone programs, including Tier 1 product launches, while balancing always-on top-of-funnel campaigns with targeted demand generation plays.
Key responsibilities include: designing multi-channel, multi-touch programs anchored in conversion rate optimization; executing holistic campaigns across content, email, and landing pages in collaboration with Marketing Ops, Web, Paid Media, and Integrated Marketing teams; identifying and responding to revenue opportunities as they emerge (industry moments, inbound surges, competitive shifts, partner plays); leveraging an AI Intelligence Layer (Product Marketing, AI agents, customer insights) to inform strategy; and working as part of a senior integrated marketing team including strategists in Partner Marketing, Experiential Marketing, ABM, and Paid Media.
You bring deep B2B enterprise marketing experience (ideally enterprise SaaS or technology) with proven track record owning and running programs that move pipeline. You have built lifecycle programs from scratch, made data-driven optimization decisions, and improved lead-to-closed/won conversion metrics. You are proficient in marketing analytics platforms with deep fluency in Google Analytics (independently configuring conversion events, tracking, reporting infrastructure), plus experience with Tableau, Looker, and A/B testing tools. Experience with Demandbase, 6sense, and HubSpot is ideal.
You actively use AI tools as infrastructure in your work today—not as novelty. You brief agents, build skills, review outputs critically, and iterate prompts and workflows. You see AI as a leverage multiplier for senior marketers. You read dashboards before meetings, pull your own data, build custom views, and ask sharper follow-up questions. You make decisions from data without paralysis, knowing when data is good enough to move and when it isn't. You tell the story behind numbers in ways executive leadership can act on.
You operate comfortably with ambiguity and re-prioritization, are a strong collaborator who partners genuinely with peers, and have a bias to ship—programs in market beat programs in planning.
