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Project44 is a supply chain AI and decision intelligence platform company headquartered in Chicago with a second hub in Bengaluru. The company transforms fragmented logistics data into real-time, AI-powered insights to help enterprises optimize global supply chain operations.
As Senior Manager of Demand Generation, you will own the full strategy and execution of multi-channel campaigns designed to generate qualified pipeline across target audiences and markets. This is a hands-on leadership role reporting to senior marketing leadership, where you'll drive integrated demand generation programs spanning paid media, email, ABM, SEO/SEM, events, webinars, and content syndication.
Key responsibilities include:
- Developing and executing multi-channel demand generation strategies with measurable ROI
- Partnering with Sales and SDR leadership on lead handoff, scoring, and conversion optimization
- Building and managing account-based marketing (ABM) programs for strategic enterprise accounts
- Defining and tracking KPIs (MQLs, meetings, pipeline contribution) and using data to refine campaigns
- Owning budget allocation across channels to maximize return on investment
- Collaborating with content, creative, and product marketing teams on messaging and asset alignment
- Testing new channels and tactics to discover innovative audience engagement approaches
- Providing regular performance reporting and pipeline insights to senior leadership
You'll work in a fast-paced, high-growth environment where AI fluency is expected across all roles. The company emphasizes a collaborative, in-office culture with a commitment to four days per week on-site at their Chicago headquarters.
Required qualifications: 7+ years of B2B demand generation experience (ideally SaaS, enterprise technology, or supply chain/logistics); proven track record building integrated programs that deliver pipeline and revenue; deep expertise in digital channels (paid search, display, paid social, retargeting, email); ABM program management experience; hands-on proficiency with marketing automation and CRM platforms (Marketo, HubSpot, Pardot, Salesforce); strong analytical and reporting skills; exceptional cross-functional collaboration abilities; bias for action in high-growth settings.
