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Salary: CAD 120,000 - 140,000 / annual
eSentire is a Managed Detection and Response (MDR) leader protecting 2000+ organizations across 80+ countries and 35 industries from cyber threats. The company combines open XDR platform technology, 24/7 threat hunting, and security operations expertise to help organizations build cyber resilience and prevent business disruption.
The Senior Manager, Campaign Marketing is a senior individual contributor role owning eSentire's prospect campaigns from ideation through execution and reporting. This is a hands-on campaign operator and project manager position, not a people-management role, though you will provide informal coaching to less experienced team members.
You will own the full campaign lifecycle for prospect campaigns: ideation, planning, launch, ongoing maintenance, measurement, and optimization. You maintain the prospect campaign calendar and tracking as the single source of truth for status, owners, deliverables, dependencies, and timing. You coordinate across workstreams (content marketing, digital and paid media, web, customer marketing, SDR teams) and drive deliverables to completion using project management tools like Jira or Asana.
Key responsibilities include leading conversion improvement from lead to MQL to SQL by analyzing funnel performance, gathering SDR and sales feedback, and recommending changes to targeting, messaging, and offers. You plan, build, execute, track, and report on campaigns in Salesforce and Pardot, including campaign setup, lead tracking, and attribution to pipeline. You execute integrated campaigns such as webinars, content syndication, third-party programs, reports, and industry surveys aligned with eSentire's ideal customer profile.
You own ongoing campaign maintenance and optimization, including prospect nurture programs across the buyer journey, and support targeted account-based campaigns for priority accounts using orchestration tools like Clay and Zoominfo. You manage campaign-level budgets, vendor selection (including content syndication RFPs), and webinar logistics. You report on campaign performance against pipeline and conversion goals to senior stakeholders, and share best practices with teammates.
You partner with field, events, international, and channel marketing counterparts to align campaigns with event activity, regional needs, and partner programs.
REQUIREMENTS:
- 8+ years of B2B marketing experience with focus on demand generation or campaign marketing
- Proven track record building and executing integrated demand generation campaigns (virtual events, webinars, content syndication, industry reports) that generate qualified pipeline
- Strong project management skills with experience owning a campaign calendar and driving deliverables across multiple cross-functional stakeholders without direct authority; proficiency with Jira, Asana, or similar tools
- Experience analyzing the marketing funnel and working with SDR and sales teams to improve lead-to-MQL-to-SQL conversion
- Hands-on proficiency with Salesforce and Pardot for campaign planning, execution, tracking, and performance reporting
- Experience building and optimizing nurture programs and account-based (ABM) campaigns; familiarity with tools such as Clay is a plus
- Comfortable managing multiple concurrent campaigns and stakeholders, including international teams and channel partners
- Experience marketing to security, IT, or other technical B2B buyers strongly preferred; cybersecurity or SaaS industry experience is a plus
- Strong collaborator who works effectively across sales, marketing, and channel teams with judgment to operate independently against shared business goals
- Excellent written and verbal communication skills with experience presenting campaign strategy and results to senior stakeholders
