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Glossier is seeking a Senior Manager, Brand Experiences to lead experiential strategy and execution at its London flagship store. This is an individual contributor role reporting to the Director of Brand and Integrated Marketing.
You will serve as a cultural programmer, community builder, and producer—defining what Glossier means in London by transforming the flagship into a cultural hub where experiences drive community, cultural relevance, and authentic connection beyond retail transactions.
Key responsibilities include:
- Evolving the experiential vision for the London flagship, reimagining how physical retail builds community and creates impactful cultural moments
- Leading end-to-end strategy and execution of in-store events, activations, and experiential programming from concept through launch and post-event analysis
- Identifying and securing culturally relevant partners, collaborators, and community voices aligned with Glossier's positioning
- Owning the experiential and events calendar, identifying opportunities tied to brand priorities, product launches, and cultural trends
- Conceptualizing and executing activations that bring the brand to life in-store with thoughtful guest experience and strong brand storytelling
- Cultivating authentic relationships with local creators, organizations, and cultural communities across London
- Driving cross-functional execution across creative, retail, communications, talent, legal, and digital teams
- Leading go-to-market strategy for each experience with cohesive amplification across owned, earned, and paid channels
- Managing vendor relationships, budgets, contracts, and on-site logistics
- Developing performance recaps and insights to inform future strategy
You bring 6-8 years of experience in experiential marketing, events, brand partnerships, or community building, preferably within beauty, fashion, lifestyle, or culture-driven industries. You have exceptional cultural intuition, proven track record designing and executing in-real-life brand experiences with retail components, and deep connectivity within London's creative communities spanning food, art, fashion, music, wellness, and design. You are a resourceful builder equally comfortable developing year-long vision and executing hands-on details, with excellent cross-functional project management and communication skills.
