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Fanatics is a leading global digital sports platform serving over 100 million sports fans worldwide. As Senior Manager of Brand Experience within Fanatics Betting & Gaming, you will report directly to the VP of Brand Experience and lead the strategic planning and execution of high-impact events designed to elevate brand presence and deepen relationships with influencers, media, and key clients.
You will own select local activations from concept through execution, managing every stage with full accountability. Your responsibilities include developing and executing a cohesive events strategy aligned with brand identity, creating executive-ready proposals and decks for senior leadership and external stakeholders, and managing vendor and agency relationships to deliver premium experiences that reflect the FBG brand.
You will foster cross-functional collaboration with internal teams including VIP Marketing, Creative Studio, Loyalty, and Corporate functions, while developing comprehensive toolkits and frameworks that establish consistent standards across business units. You'll oversee event budgets, maximize ROI through cost-effective solutions, and track performance metrics to refine future strategies.
Additional responsibilities include managing premium gifting initiatives, maintaining organized event libraries with photography and recaps, and ensuring brand voice and visual identity consistency across all activations. You will coach partner teams on best practices and maintain strong command of brand standards.
Required qualifications include a bachelor's degree in Marketing, Hospitality, Business, or related field; minimum 7 years of experience in marketing, events, client engagement, hospitality, or corporate gifting; proven track record managing large-scale events and VIP experiences (luxury experience preferred); and experience building and leading a small team. You must demonstrate exceptional project management skills, strong interpersonal abilities, attention to detail, and proficiency in Google Suite. The role requires flexibility for occasional evenings, weekends, and travel for events.
