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Sanity is seeking a Senior Manager of Account-Based Experience (ABX) to design and lead enterprise ABX programs that generate and accelerate pipeline across target accounts. You'll orchestrate personalized, cross-channel campaigns from first touch through closed-won, building tight feedback loops between marketing and sales.
Key responsibilities include executing and scaling enterprise ABX programs by partnering with marketing and sales leadership to translate GTM priorities into personalized account experiences. You'll run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, and next-best actions. You'll develop and optimize multi-channel campaigns across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance.
You'll build scalable personalization programs including account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies. You'll measure ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact, using data to continuously improve targeting and program performance.
Required experience includes 6+ years in B2B marketing with at least 3 years building and executing ABM/ABX programs targeting enterprise accounts at developer tools, SaaS, or technical platform companies. You need demonstrated success generating pipeline and influencing revenue through account-based programs with specific metrics you can point to. Strong understanding of ABX technology including Demandbase, Salesforce, intent data providers, and martech tools is essential.
You should have experience building audience segmentation frameworks, vertical-specific campaigns, and personalized content experiences at scale. A data-driven mindset, strong execution skills, and ability to manage multiple stakeholders and priorities simultaneously are critical.
Preferred qualifications include experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering teams; familiarity with AI-powered content workflows; hands-on experience with intent-based segmentation and trigger-based engagement plays; and experience supporting executive engagement programs.
Sanity is a modern, flexible content operating system backed by $85M Series C funding (GP Bullhound led). The company treats content as data, enabling seamless personalization across channels. Customers include SKIMS, Figma, Riot Games, Anthropic, and Nordstrom. Sanity offers competitive compensation, stock options, comprehensive health plans, flexible work environment, and a 200+ person team of ambitious professionals.
