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onX is a high-growth outdoor technology company building products across Hunt, Offroad, Backcountry, and Fish verticals. The company is seeking a Senior Lifecycle Marketing Manager to own subscription growth for onX Hunt, focusing on Day 7 and Day 30 conversion, free-to-paid movement, and reactivation of lapsed users.
In this role, you will own the complete lifecycle conversion funnel and be accountable for moving key metrics. You'll work primarily in Amplitude for data analysis and Braze for campaign execution, designing and running A/B tests at high velocity across email, push, and in-app messaging. The position emphasizes a rigorous experimentation mindset: every test must have a clear hypothesis, clean measurement design, and documented outcomes that feed the next iteration.
Key responsibilities include self-serving insights from product analytics, synthesizing learnings into testable hypotheses, applying propensity models and behavioral segmentation to reach users with personalized messaging, and scaling campaigns that translate features into user value. You'll partner cross-functionally with product, engineering, BI, finance, and creative teams to align lifecycle programs with revenue goals and campaign windows.
A significant aspect of this role involves leveraging AI tools (Claude and similar) to build repeatable workflows and agents that automate campaign production and analysis, scaling personalization beyond manual effort. You'll also mentor junior lifecycle marketers on experimentation rigor and AI-enabled workflows, championing shared standards for test documentation and execution.
The role reports to the Manager of Growth and Lifecycle Marketing and operates in a fast-paced environment where priorities evolve, learning is celebrated, and continuous skill development is encouraged. onX values an experimentation mindset, thoughtful use of AI paired with human judgment, and a commitment to building products that inspire confidence in outdoor exploration.
