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Talkiatry is seeking a Senior Lifecycle Marketing Manager to drive measurable performance improvements across the full patient lifecycle—from onboarding and activation through early care and long-term retention. This is a high-impact, visible role at a critical growth inflection point, sitting at the intersection of data, experimentation, and patient experience.
You will design, execute, and analyze experiments and targeted initiatives to improve intake and activation rates, accelerate early care progression, and strengthen ongoing engagement. You'll bring an experimentation-first mindset and genuine curiosity about how AI and machine learning can accelerate lifecycle performance through smarter segmentation, predictive engagement, and intelligent automation.
Key responsibilities include:
**Experimentation & Optimization**: Design and execute structured A/B and multivariate tests across email, SMS, and in-app channels, building experimentation roadmaps tied directly to lifecycle KPIs (no-show rates, visit completion, retention). Analyze funnel performance to identify gaps and segment-level variation. Actively test and evaluate AI-powered capabilities—send-time optimization, predictive segmentation, dynamic content, propensity modeling—treating each as a hypothesis to validate. Partner with Data, Engineering, and Operations to integrate machine learning signals (no-show risk, churn risk, engagement propensity) into lifecycle triggers and journeys. Apply analytical rigor and healthy skepticism to AI outputs, validating model performance and ensuring decisions are grounded in patient outcomes.
**Data & Measurement**: Own the analytical layer for lifecycle performance, building and maintaining reporting frameworks and dashboards that provide real-time visibility into lifecycle health. Write SQL queries and partner with Analytics and BI teams to surface actionable insights from patient behavior and experiment results. Set measurement standards by defining success metrics, ensuring proper instrumentation, and holding experiments to an incrementality bar. Diagnose state-level and segment-level performance variation.
**Cross-Functional Leadership**: Lead through influence across Product, Operations, Marketing Operations, Data Engineering, and Creative, driving alignment on shared lifecycle priorities. Partner with Technical Lifecycle and Marketing Operations to design and launch experiments with proper data infrastructure. Collaborate with Creative on messaging hypotheses, bringing behavioral data to inform content strategy. Align with Product and Product Marketing to integrate behavioral signals into lifecycle programs.
Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and over two million patient visits delivered nationwide. Founded by a patient and a triple-board-certified psychiatrist, the company is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians.
