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Superhuman is seeking a Senior Lifecycle Marketing Manager to join the Lifecycle Conversion team within the Growth department. This role focuses on converting free users into paying customers across a 40M+ user base through email, in-product messaging, and push notifications.
Key responsibilities include:
- Owning and executing a forward-looking experimentation roadmap to drive user conversion and retention
- Designing and running statistically sound A/B tests to optimize lifecycle campaigns
- Building data-driven, personalized 1:1 upsell experiences leveraging AI decisioning
- Leading international and multilingual growth initiatives
- Driving cross-product monetization across the Superhuman suite
- Partnering with Marketing Operations, Data Science, Brand, and Creative teams to execute campaigns
- Using modern marketing platforms and tools to segment, target, and measure campaign performance
This is a hands-on role for a growth marketer who combines strategic thinking with execution excellence. You'll work at the intersection of data, technology, and creative to maximize lifetime value and drive incremental revenue from the existing user base.
Requirements:
- 4+ years of experience in lifecycle marketing, CRM, or growth marketing
- Background at a freemium or product-led growth (PLG) subscription company
- Hands-on experience designing and running statistically sound A/B tests
- Fluency with data and modern marketing tools (Braze, Hightouch, Iterable, or similar platforms)
- Demonstrated track record of driving incremental revenue through lifecycle campaigns
- Ability to work cross-functionally with technical and creative teams
- Experience with international and multilingual campaign execution is a plus
