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LawnStarter is the largest on-demand marketplace for lawn care and outdoor services in the US, booking over $100M annually across three brands: LawnStarter, Lawn Love, and Home Gnome. The company is expanding beyond lawn care into broader home services.
You will own end-to-end customer lifecycle marketing across all three brands, driving quantifiable growth through acquisition, reactivation, and cross-sell expansion. This encompasses strategy, roadmap, copy, execution, and measurement of every customer message, plus the health of transactional communications.
The role is fundamentally about applying AI to transform what lifecycle marketing can accomplish. The company operates under a core value of "AI or Extinction"—you'll decide where and how AI powers segmentation, copywriting, and campaign execution to scale output and amplify ROI. Specific opportunities include: personalization at granular segments too small to manually create; conversational AI (building on existing inbound SMS routing); hypothesis generation and testing via models; AI agents that assemble and validate message canvases; and autonomous monitoring of ~400 transactional messages firing 63,000 times daily to catch delivery failures, duplicates, or channel conflicts before customers notice.
You will write copy yourself, build campaigns in Braze, send them, and analyze results—no agencies or contractors. The program already performs well; your job is to make it considerably better. You'll also partner with the brand team to establish voice and design standards across roughly 1,750 message templates, which currently lack cohesive branding despite strong conversion performance.
The company has spent two years testing the lead drip; easy gains are exhausted. The biggest opportunity is retention and winback messaging, which is comparatively underdeveloped despite retained customers being worth more than converted leads. You'll set the direction for AI application, define the full-funnel strategy and roadmap, and own every message and word that goes to customers.
