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Salary: USD 140,000 - 200,000 / annual
Higgsfield AI is a rapidly scaling generative AI company with $500M+ annual revenue run rate, 25M+ users, and 6M+ daily generations, powering 390 Fortune 500 brands. They're building next-generation AI-powered video creation and creative tools.
As Senior Lifecycle Marketing Manager, you'll own the complete customer journey from acquisition through long-term engagement, retention, and expansion. You'll develop data-driven lifecycle strategies that activate new users, increase product adoption, drive repeat purchases, and maximize customer lifetime value.
Key responsibilities include:
- Develop and execute lifecycle marketing strategies across acquisition, onboarding, activation, engagement, retention, and reactivation phases
- Design personalized customer journeys that improve product adoption and long-term retention
- Identify opportunities to reduce churn and increase customer lifetime value
- Create automated email, push notification, SMS, and in-product messaging campaigns
- Develop segmentation strategies based on customer behavior, usage, and lifecycle stage
- Own A/B testing strategy across messaging, timing, audience segmentation, and creative
- Analyze campaign performance and continuously optimize conversion, engagement, and retention metrics
- Build reporting dashboards and communicate insights to leadership
- Work closely with Product, Engineering, Growth, Creative, Brand, and Data teams
- Help define lifecycle marketing systems, automation, and best practices as the company scales
- Improve customer data quality and segmentation capabilities
You'll need 7+ years of lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement experience. Ideal candidates have managed campaigns for high-growth B2C, PLG, SaaS, AI, or consumer technology companies. Strong proficiency with marketing automation platforms (Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud) and analytics tools (SQL, Amplitude, Mixpanel, Looker, GA4) is essential. Experience with subscription businesses, monetization strategies, and international markets is valued.
This is a hybrid role based in San Francisco, requiring three full days per week in the office with flexibility for remote work on other days.
