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Spot & Tango is a VC-backed, high-growth e-commerce startup delivering personalized, subscription-based meal plans for dogs made with human-grade ingredients. The company is on a mission to make every dog in the country healthier and every pet parent happier.
As a Senior Lifecycle Marketing Associate, you will own lifecycle strategy and execution across product lines, running email and SMS campaigns end-to-end in Klaviyo. You'll design and build automated flows, launch new lifecycle programs from scratch, and partner cross-functionally with designers, analysts, engineers, and other stakeholders to convert first-time customers into long-term subscribers.
Key responsibilities include:
- Owning lifecycle strategy, execution, calendar, and testing roadmap for assigned product lines
- Designing and building new automated flows and campaign sends in Klaviyo
- Executing email and SMS end-to-end: building, QA, scheduling, and deploying
- Setting up audiences, segments, and activity filters with rigorous QA before every send
- Maintaining list health, deliverability, and compliance with CAN-SPAM, TCPA, and consent best practices
- Partnering with Design on creative briefs and reviewing creative against brand standards
- Mapping customer journeys and identifying gaps in onboarding, retention, and winback flows
- Owning key metrics (retention, repeat purchase, lifecycle revenue) and designing statistically sound tests
- Working cross-functionally to build and measure programs
You bring 4+ years of lifecycle, CRM, or email marketing experience, ideally at a DTC or subscription business. You have hands-on Klaviyo expertise, strong attention to detail, and comfort with BI tools (Looker, Omni, or similar). You're fluent with AI tools for analysis, reporting, and strategy. You thrive in fast-paced startup environments, own programs end-to-end, and excel at creating structure where none exists. A bachelor's degree is required.
