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The Farmer's Dog is seeking a Senior Lifecycle Manager to own customer lifecycle communications and strategy across their direct-to-consumer pet food subscription business. This role bridges marketing, product, and data to transform manual customer communications into scalable, real-time automated journeys.
Key responsibilities include:
- Own end-to-end lifecycle communications from customer welcome through order delivery and retention, partnering with Product Engineering and Data to automate workflows
- Define content and messaging strategy across the full customer journey, including onboarding, feeding guidance, product transitions, and customer support
- Lead experimentation and testing on lifecycle initiatives, including test design, audience targeting, QA, analysis, and iteration
- Partner with Data to rebuild and optimize existing customer flows and build new ones for emerging product lines
- Serve as lifecycle strategy sponsor for adjacent growth initiatives including product launches, promotions, and subscriber go-to-market efforts
- Manage and develop a direct report, establishing strong feedback practices and driving team growth
- Support ad hoc lifecycle needs as company priorities evolve
The company operates with a cross-functional, hypothesis-driven approach where departments align around customer problems rather than silos. The culture emphasizes testing over best practices, customer-centric decision-making, and rapid iteration. The Farmer's Dog has delivered over 1 billion meals and raised $150M+ to transform the $90 billion pet food industry with fresh, personalized nutrition delivered via subscription.
