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Bestow is a vertical technology platform serving major life insurers, unifying legacy infrastructure to enable carriers to launch products in weeks instead of years. The company is backed by Goldman Sachs, Hedosophia, NEA, Valar, and 8VC.
This is the first hire on Bestow's Integrated Marketing team—a generalist role designed for someone who bridges strategy and execution. You'll partner closely with the Director of Integrated Marketing, translating market insights into strategy and building the operational engine to run it.
Key responsibilities include:
**Demand Generation & Paid Media**: Plan and execute campaigns across paid digital, email, nurture, and organic channels. Manage paid media budgets and targeting to maximize pipeline contribution. Contribute to SEO/AEO efforts for buyer-journey discoverability.
**Sales Alignment & Pipeline Accountability**: Run pipeline review cadence with Sales, lead win-loss analysis, and manage Salesforce campaign structures for clean attribution and reporting.
**Channel-to-Revenue Programs**: Own attribution and ROI reporting across all campaign types. Manage vendor relationships and budget allocation across channels, events, and ABM. Design target account methodology with Sales and build personalized account-based campaigns. Track account engagement correlation to pipeline movement.
**GTM, Systems & Enablement**: Activate product marketing positioning into campaigns. Maintain and optimize the martech stack. Run testing agendas across channel mix, account plays, and messaging. Leverage AI tools to accelerate execution and scale personalization.
**Events & Integrated Campaigns**: Execute lead capture, scoring, and follow-up for events. Report event ROI and pipeline contribution. Ensure events integrate with concurrent digital and nurture campaigns.
You'll have real ownership over execution from day one and a genuine voice in shaping strategy. The role offers the chance to build process, run point across channels, and grow the remit as the team scales.
