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Salary: USD 196,000 - 245,000 / annual
Airbnb is seeking a Senior Host Communications Strategy Lead to own positioning, messaging, and launch communications for new features, products, and community updates targeting the platform's 5+ million hosts. This role blends product marketing and communications expertise to drive adoption of key host-facing products, foster host success, and build trust in Airbnb as the platform of choice.
In this position, you will establish engagement and business goals for key announcements and campaigns, working with analysts and data scientists to develop KPI and measurement frameworks. You'll develop comprehensive campaigns, draft messaging frameworks and positioning decks, and oversee communications execution across multiple channels including the Community Center, Resource Center, social media, customer experience, and email. You'll identify key host segments and build targeted plans to support business objectives.
You will serve as a bridge between product design, content strategy, community, and marketing teams, managing creative collaboration and ensuring the host perspective is centered in all decisions. The role requires both individual contributor work—drafting copy, iterating on creative briefs, analyzing sentiment and performance using AI tools—and cross-functional leadership to influence and drive initiatives across a matrixed organization. You'll develop both proactive and reactive communications plans, report on reach and engagement metrics, and partner with operations to manage and distribute sentiment dashboards.
The ideal candidate brings a blend of strategic communications and marketing backgrounds with experience collaborating with technical and creative teams. You are a fantastic writer with sharp messaging and positioning skills, fluent with AI tools, and equally comfortable building campaigns independently or directing larger efforts. You bring deep empathy for Airbnb's host community and a go-getter approach to problem-solving.
Requirements:
- 12+ years of experience in marketing or communications at a world-class tech company or startup (platform or community-driven business experience preferred)
- Best-in-class verbal and written communication skills; strong writing background and editorial acumen required
- Ability to translate complex product features and community policies into clear, compelling narratives
- Writing samples or portfolio of work to share
- Proven ability to lead and drive initiatives across matrixed organizations, solve problems, and influence cross-functional teams
- Experience managing through cross-functional teams
- Versed in product strategy, design, and development principles and processes
- Experience managing creative agencies and leading creative production
- Track record of conducting, synthesizing, and applying user insights, research, and testing to marketing strategy
- Passion for Airbnb's mission; being an Airbnb host is preferred
- Must be based in California or PST time zone due to the nature of the position
