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ServiceTitan is seeking a Senior Growth Marketing Specialist to join the Demand Generation team and drive expansion revenue across the existing customer base. This role focuses on executing revenue-generating marketing programs that increase adoption of subscription and usage-based products through upsell, cross-sell, and product utilization initiatives.
You will work as a key member of the GTM organization, supporting the development and execution of targeted, data-driven campaigns designed to generate measurable business impact. Collaborating closely with Channel Marketing, Product, Operations, Sales, and Customer Success teams, you will bring campaigns to market, manage customer audiences, optimize performance, and contribute to revenue growth across the product portfolio.
Key responsibilities include supporting full-funnel, multi-channel marketing campaigns; managing end-to-end campaign execution from intake through launch; maintaining campaign calendars and ensuring timely delivery aligned to business priorities; collaborating with channel owners, product, operations, and sales teams; partnering with content and creative teams on messaging and visuals; coordinating campaign assets and launch requirements; serving as a key point of contact for campaign execution; assisting with customer segmentation and targeting; identifying optimization opportunities based on data and customer behavior; monitoring campaign performance and surfacing recommendations; and staying current with industry trends and best practices.
The ideal candidate is a strong operator who thrives in fast-paced environments, enjoys turning strategy into execution, and is passionate about using data, testing, and customer insights to drive results. You should have 3-5 years of marketing experience with exposure to customer marketing, demand generation, or lifecycle campaigns. Required skills include end-to-end campaign execution experience, cross-functional collaboration, solid analytical abilities, strong written and verbal communication, excellent organizational and project management skills, and a self-starter mentality. A bachelor's degree in marketing, business, or related field is required.
