SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 80,000 - 110,000 / annual
OpenGov is seeking a Senior Growth Marketing Specialist to own the complete go-to-market lifecycle for products, features, and campaigns. This is a full-stack marketing role combining strategic vision with tactical execution.
Key responsibilities include:
Campaign Strategy & Execution: Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) targeting specific personas and accounts. Own performance tracking, reporting, and optimization. Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—leveraging AI tools to scale production and test variations. Develop GTM messaging and positioning informed by customer insights, sales feedback, and competitive intelligence. Create talk tracks, enablement decks, and messaging guides. Define market segmentation, personas, and ICP insights. Support ABM campaigns and nurture strategies using Marketo and Salesforce. Stay informed on government, market, and competitive trends.
Product Launches & Enablement: Lead end-to-end launch plans for new products and features, defining objectives, audience, messaging, tactics, timeline, and success metrics. Develop comprehensive enablement materials (pitch decks, one-pagers, battlecards, FAQs) for sales, customer success, and support teams. Coordinate internal communications, customer announcements, and field readiness.
Performance & Optimization: Own campaign measurement and reporting, tracking pipeline contribution, engagement rates, conversion metrics, and ROI. Analyze performance, identify learnings, and translate insights into optimization recommendations.
Required: 5+ years B2B or B2G marketing experience in SaaS or high-growth environments. Proven track record developing multi-channel campaigns driving measurable pipeline results. Strong writing and editing skills with examples of impactful campaign copy. Experience with product positioning, GTM strategy, launches, or messaging development. Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics.
Desired attributes: AI-forward mindset with daily use of Claude, Gemini, ChatGPT. Analytical and strategic thinking. Roll-up-your-sleeves operator mentality. Collaborative and adaptable. Data-driven approach to measurement and optimization. Nice-to-haves include public sector/B2G marketing experience, ABM tools expertise, win/loss analysis background, or product launch experience.
