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Salary: USD 215,000 - 240,000 / annual
Verkada is a high-growth, well-funded physical AI platform company transforming organizational security with integrated solutions for video, access control, air quality, alarms, intercoms, and visitor management. The company has 30,000+ customers (including 100+ Fortune 500 companies), $5.8B valuation, $1B+ annualized bookings, and backing from CapitalG, Sequoia, and other top-tier investors. More than 2 million Verkada devices are deployed across 170+ countries.
As Senior Growth Marketing Manager for Upper Funnel, you will own Verkada's top-of-funnel campaign strategy and measurement. You'll drive three core questions repeatedly: What should we run? Who should we run it to? What did we learn? This is a high-autonomy, highly visible role that directly shapes market perception of Verkada.
Key responsibilities include:
- Creative & Story: Develop campaign concepts, messaging, and formats; partner with creative teams to translate Verkada's narrative into memorable campaigns across platforms.
- Audience Strategy: Build ideal customer profiles (ICPs) and account-list targeting; optimize channel mix to reach priority audiences.
- Channel & Vendor Testing: Continuously test new channels, inventory, and vendors across CTV, YouTube, LinkedIn, audio, and out-of-home to identify best targeting at optimal cost.
- Measurement & Incrementality: Design and interpret geo-lift tests, holdouts, and conversion lift studies; develop measurement approaches for hard-to-attribute channels like billboards and audio; own key metrics such as website visitors.
- Budget Ownership: Make real spend decisions and reallocate budget toward proven performers based on evidence.
- Learning Loop & Insights: Document all tests and learnings; translate results into actionable plans; share insights with leadership and cross-functional teams.
You'll test channels most B2B companies avoid and build rigorous measurement to prove efficacy. The role requires on-site presence at San Mateo HQ five days per week with flexible hours.
Requirements:
- 7+ years of experience in growth marketing, performance marketing, paid media, marketing science, or startup environments.
- Hands-on media buying experience with confidence to make real spending decisions.
- Demonstrated ability to design and interpret incrementality tests (geo-lift, matched-market, holdout, or similar).
- Strong creative perspective: ability to articulate why campaigns succeed or fail and what drives performance.
- Proficiency in data analysis; SQL and Excel knowledge preferred.
- Experience with CTV, out-of-home, audio, or account-based marketing (ABM) is a plus.
- Must be independently authorized to work in the U.S.; visa sponsorship not available for this role.
