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Payoneer, founded in 2005, is a global financial platform serving over 2,500 colleagues and customers in 190+ countries. The company simplifies cross-border business by removing friction from global payments, compliance, multi-currency management, workforce management, working capital, and business intelligence.
As Senior Growth Marketing Manager for SME, you will drive growth within Payoneer's existing seller base—primarily small and medium enterprises engaged in cross-border commerce. This is a strategic, data-driven role focused on upsell, cross-sell, customer retention, and advocacy.
Key Responsibilities:
Growth Strategy & Execution: Develop and implement comprehensive growth marketing strategies aligned with business objectives and ideal customer profiles. Execute and optimize multi-channel campaigns (email, WeCom, offline events, webinars) to drive seller engagement, product adoption, and conversion. Build sales pipeline through marketing automation and customer lifecycle management. Maintain integrated campaign calendars ensuring timely, strategic execution.
Key Account Insights & Lifecycle Marketing: Conduct deep-dive analysis of key account needs and pain points through research, analytics, and interviews. Design account-specific growth programs, personalized communications, and loyalty initiatives to increase customer lifetime value.
Ecosystem Partnerships & Brand Advocacy: Forge and manage strategic partnerships with marketplaces, service providers, and ecosystem players for co-marketing. Drive brand advocacy through case studies, industry events, and community management to boost referral rates.
Cross-Functional Collaboration: Work closely with Customer Success, Product, Vertical Business Units, and RevOps teams. Manage end-to-end campaign execution, milestone tracking, and resource coordination.
Performance Analysis & ROI: Establish clear KPIs and conduct regular performance analysis using data-driven approaches. Provide strategic updates and actionable insights to leadership.
Required Qualifications:
10+ years professional experience; 6+ years in B2B marketing, preferably in cross-border e-commerce, FinTech, or global payments. Bachelor's or Master's degree in Business, Marketing, or related field. Proven growth marketing expertise with strong project management skills. Deep market knowledge and network within cross-border e-commerce seller ecosystem. Strong analytical capabilities with ability to optimize campaigns and demonstrate ROI. Hands-on experience with marketing automation platforms (Salesforce, Marketo, Braze) and digital marketing channels.
