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Fabric Technologies, a fintech company simplifying life insurance and family financial planning, seeks a Senior Growth Marketing Manager to own strategy and execution for their financial services product. This role reports to the Director of Growth and will drive user acquisition through partnership with internal teams and agency partners.
Key Responsibilities:
- Own growth metrics and strategy for the core financial services product
- Lead conversion rate optimization efforts across the acquisition funnel, including landing page testing, measurement, attribution, and cross-functional collaboration to improve conversion and activation rates
- Build and scale a high-performing creative testing engine by managing creative production, user-generated content, compliance workflows, testing roadmaps, and sharing insights to continuously improve marketing performance
- Identify, test, and scale new customer acquisition channels through structured experimentation, performance evaluation, and establishment of repeatable playbooks for long-term growth
Required Qualifications:
- 3-5 years managing a broad set of customer acquisition channels
- Strong experience with paid acquisition channels and funnel optimization for conversion improvement
- Proven track record driving growth for consumer technology, fintech, subscription, marketplace, or mobile app businesses
- Hands-on campaign management experience with Google or Meta
- Deep understanding of growth metrics, attribution, experimentation, and marketing analytics
- Advanced analytical skills and data-driven decision making
- Cross-functional collaboration experience with Product, Analytics, Design, and Engineering teams
- Strong work ethic, drive, and ability to multitask in a remote setting
Preferred Qualifications:
- Experience in consumer fintech, investing, banking, family-focused products, or personal finance
- Successful execution across digital and non-digital channels
- Understanding of Ideal Customer Profile development
- Experience with Compliance and Legal review processes for marketing materials
- Demonstrated impact managing agency partners
The role is hybrid with a primary office in Brooklyn, NY. The company prioritizes candidates based in the New York metro area who can commit to regular travel (1-2 times per week) to the Brooklyn office.
