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Salary: USD 148,500 - 239,200 / annual
Squarespace seeks an experienced Senior Growth Marketing Manager to lead customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This strategic role owns the full customer lifecycle—from acquisition through retention and reactivation—with responsibility for web, lifecycle marketing, and funnel conversion optimization.
You will partner closely with the Growth Product leader to define unified company-wide growth strategy, aligning product-led and marketing-led initiatives. Key responsibilities include developing and executing comprehensive growth marketing strategies across acquisition, activation, retention, and re-engagement; analyzing customer behavior and lifecycle metrics; owning growth KPIs (CAC, conversion rates, LTV, retention, revenue contribution); and identifying new growth opportunities through testing and experimentation.
You'll lead annual and quarterly growth planning, forecasting, and budget allocation. Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy by partnering with CRM, product marketing, and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels. Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives. Ensure the website functions as a highly optimized revenue driver and compelling brand entry point.
Optimize multi-channel campaigns to improve lead generation, customer acquisition, and ROI. Establish a culture of experimentation through A/B testing and performance optimization. Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities.
Required: 10+ years of progressive experience in growth product, growth marketing, growth analytics, demand generation, lifecycle marketing, CRO, or performance marketing. Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments. Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution. Strong analytical skills with experience using tools such as Amplitude, BI tools, Iterable, Contentful, Statsig, or similar platforms. Experience managing growth tool stacks and delivering measurable ROI. Excellent leadership, communication, and stakeholder management skills.
