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Salary: USD 116,000 - 187,660 / annual
LaunchDarkly is seeking a Senior Growth Marketing Analyst to drive their Product-Led Growth (PLG) motion. You will leverage deep analytical and strategic expertise across go-to-market disciplines to build, optimize, and scale PLG engines. Reporting to the Principal Growth Marketer or Director of Growth Marketing, you will work with high independence to resolve complex data and operational challenges.
Key responsibilities include:
**Data & Signal Strategy**: Audit and categorize first-party, third-party (e.g., 6sense, GitHub), and product/marketing signals across target contacts and enterprise accounts. Evaluate variable factors and data nuances to distinguish technical practitioner actions (e.g., SDK deployment) from broader enterprise intent (e.g., security evaluations). Partner with Data Engineering and RevOps to clean, enrich, and continuously source high-intent signal data. Feed signal combinations into predictive models to refine lead routing and account prioritization.
**Activation Strategy**: Use signal combinations to define the right "next best action" for accounts and users based on segment, ICP fit, and stage. Map and trigger appropriate activation responses ranging from personalized marketing content to white-glove outreach or automated handoffs to SDRs and Enterprise AEs.
**Operational Motion & Cross-Functional Integration**: Act as the primary business lead to implement, refine, and maintain activation workflows across Marketing, Product, Sales Ops, and Data teams. Navigate complex cross-team dependencies and drive strategic alignment. Help define and iterate on sales-facing tools (e.g., "single pane of glass" interfaces) that surface product affinity, app usage, intent signals, and account fit. Maintain structured feedback loops with Product Advocates, SDRs, and sales reps to assess lead quality and refine signal logic.
**Conversion Rate Optimization & Experimentation**: Analyze and optimize conversion rates across the end-to-end flow from signal capture to activation, handoff, and pipeline generation. Independently design and run growth experiments (in-product onboarding adjustments, messaging, routing logic) to maximize engagement and move accounts through the buyer journey.
**System Administration & Technical Tooling**: Manage technical configuration, tracking setups, and ongoing maintenance for core data and analytics platforms (e.g., GA360/GA4, customer data platforms, product analytics). Maintain rigorous data flow standards and proper tag/tracking setups across web properties, marketing tools, and product analytics environments.
**Requirements:**
- Minimum 8–10 years of related experience in growth marketing, marketing analytics, revenue operations, or PLG strategy within a high-growth B2B SaaS environment
- Bachelor's degree in Business, Marketing, Data Analytics, Computer Science, or related field (or equivalent practical experience)
- Deep understanding of B2B SaaS growth tactics, PLG motions, marketing technology stacks, and revenue analytics, with proven ability to bridge Marketing, Sales Ops, Data, and Product management
- Proven track record of independently determining methods and procedures on complex, ambiguous assignments requiring evaluation of variable factors
- Hands-on proficiency with web analytics (GA360/GA4), product analytics (e.g., Amplitude, Mixpanel), CDPs, SQL, and CRM/automation platforms
