SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: EUR 60,000 - 75,000 / annual
Vocca builds AI voice agents for medical practices that answer patient calls, schedule and reschedule appointments, and free up care teams to focus on patient care. The company has already deployed its solution with 250+ healthcare organizations and is scaling rapidly following a €20M Series A round.
You will own Vocca's inbound lead generation engine, reporting to the Head of Marketing. Your core responsibility is building a predictable, measurable paid acquisition and conversion system to hit quarterly MQL targets: 100 MQLs in Q4 2026, growing 30% per quarter thereafter to approximately 285 MQLs per quarter by end of 2027.
Key responsibilities include:
**Paid Acquisition (core focus):** Run Google Ads and Meta campaigns yourself on real budgets. Own budget allocation across segments and channels, test new paid channels when justified, and cut underperforming initiatives. Write and iterate on ads and landing pages without waiting for briefs.
**Website & Conversion:** Transform the website into a conversion engine by building ROI calculators, comparison pages, product trials, and lead magnets. Create and test landing pages for each medical specialty and customer segment. Collaborate with the web agency on SEO/GEO alignment.
**Nurturing & Communities:** Run email and SMS campaigns to nurture leads not yet ready to buy. Identify and activate practitioner communities (e.g., dentists' Facebook groups) as lead sources. Test emerging channels and quickly drop those that don't convert.
**Measurement & Accountability:** Track cost per MQL, conversion to opportunity, and revenue by channel. Align with sales on lead quality definitions and review performance monthly. Report monthly on where the next budget dollar should go.
You will start in France, then expand paid acquisition to the US market. You are expected to operate hands-on with tools and platforms, using AI and no-code solutions where they save time. You own one number—the MQL target—and communicate early when it's off track.
**Requirements:**
- 4–7 years in growth or performance marketing with hands-on paid acquisition (Google Ads and Meta) as your strongest skill. Must demonstrate real campaign results.
- Generalist mindset: beyond ads, you have built landing pages, set up tracking, written email sequences, and prefer learning tools to delegating.
- Fluent French and professional English.
- Strong analytical thinking: cost per lead, conversion rates, payback period, and campaign ROI.
- Proven ability to operate independently: build campaigns, pages, and automation yourself.
- Curiosity to test untested channels.
- Ownership mentality with focus on accountability.
- Demonstrated closeness to sales teams and understanding of lead quality post-conversion.
- Preferred: B2B SaaS lead generation experience, healthcare professional marketing experience, or US paid campaign experience.
