SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Wealthsimple, Canada's leading financial innovator serving 4+ million customers with $155B+ in assets under administration, is seeking a Senior Creative Strategist to own the strategy and operating system behind paid social creative acquisition.
This is a performance-first, senior individual contributor role focused on turning customer insights, performance data, platform trends, and creative judgment into efficient customer acquisition ads. You will own the complete creative lifecycle: research and concept development, briefing, production, launch, reporting, and iteration. You'll partner closely with performance marketing, creative, influencer, and UGC teams to build a high-volume creative testing engine across major campaigns and evergreen acquisition channels.
Key responsibilities include:
- Conducting research and insights analysis on customer behavior, audience needs, competitor creative, cultural signals, platform trends, and internal data to inform creative strategy
- Developing concepts, messaging angles, channel strategies, and testing frameworks for paid social creative
- Owning ads end-to-end: briefs, hooks, scripts, copy, visual direction, creator direction, and final review
- Building and managing creative reporting and optimization frameworks; documenting learnings and identifying winners to maintain target iCAC
- Setting creative strategy and direction for influencer and UGC content partnerships
- Building scalable processes, standards, documentation, and AI-enabled workflows to run a fast, effective creative engine
You bring 5+ years in performance creative, creative strategy, paid social, or related roles, with a proven track record building high-volume creative testing engines. Deep experience with Meta and TikTok (UGC, creator, influencer advertising) is essential. You combine strong creative judgment with data-driven methodology, hands-on execution capability, and the ability to build scalable systems and give clear direction to creative partners. Nice-to-have skills include UGC creation experience, on-camera comfort, and content shooting/editing ability.
Wealthsimple offers top-tier health benefits, employer-matched savings, 20 vacation days plus 4 wellness days and unlimited sick/mental health days, 90-day work-from-anywhere flexibility, and employee resource groups. The company is hybrid with 1,500+ employees across North America, emphasizing curiosity, thoughtful innovation, and diversity.
