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Salary: USD 81,600 - 138,700 / annual
nCino is seeking a Senior Global Demand Generation Specialist to develop and execute demand generation campaigns across North America, EMEA, and APAC regions. This role owns the full marketing funnel—from strategy through execution and optimization—driving measurable lead generation and pipeline contribution.
Key Responsibilities:
- Develop and execute multi-channel demand generation campaigns (digital, email, webinar, paid media) aligned to company and regional revenue goals
- Own global email and webinar program strategy, including audience targeting, creative direction, and channel approach
- Lead campaign execution across all regions, managing timelines, workflows, and cross-functional dependencies
- Collaborate with paid media, content, brand, market strategy, regional, business development, and sales teams to develop integrated marketing strategies
- Own full media planning direction for integrated campaigns, defining channel mix, platform strategy, and audience targeting
- Monitor and optimize KPIs (net new leads, MQL, opportunities, pipeline contribution, ROI) to ensure quarterly demand generation goals are met
- Develop standardized reporting frameworks across regions for consistent performance tracking and data-driven decision-making
- Translate campaign performance data into strategic decisions that improve program efficiency, lead quality, and pipeline contribution
- Lead regional demand program execution while ensuring global consistency and enabling regional customization
Requirements:
- Undergraduate degree and 5+ years of related professional experience
- Demonstrated track record of driving successful multi-channel demand generation campaigns with measurable lead and pipeline growth
- Strong understanding of digital marketing channels (inbound and outbound tactics)
- Experience owning and leading demand generation programs across multiple regions or business units with accountability for strategy, execution, and results
- Proficient in Salesforce; familiarity with Marketo or similar marketing automation platform required
- Proficiency in 6sense, Marketo, or comparable ABM and marketing technology platforms
- Excellent communication, writing, and organizational skills with ability to manage multiple workstreams simultaneously
- Execution-driven with strong project management capabilities and comfort in fast-paced, cross-functional environments
Preferred Qualifications:
- Experience owning or leading global demand generation programs across NA, EMEA, and/or APAC
- Experience building or managing campaign performance reporting using Domo, Marketo Measure, or Google Analytics
- Experience managing webinar programs as part of integrated demand strategy
- Advanced degree in Marketing, Business, or related field
