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Influ2 is seeking a Senior SEO & GEO Specialist to own how buyers discover, understand, and evaluate the company's ABM platform through organic and AI search channels. The role is approximately 60% generative engine optimization (GEO) and 40% traditional SEO.
Key responsibilities include:
• Grow AI search visibility by understanding buyer questions, topics, comparisons, and use cases. Improve Influ2's presence across ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, and Copilot. Build representative prompt sets and track brand mentions, descriptions, citations, and competitor activity across platforms.
• Identify content gaps and guide content and product marketing teams on creating, updating, or restructuring content. Set standards and write briefs for clear definitions, comparisons, FAQs, original data, customer evidence, and expert perspectives.
• Build authority across the web by auditing how Influ2 and its category are described. Correct inaccuracies and earn relevant coverage across publications, analysts, partners, review sites, comparison content, and communities.
• Own technical discoverability by managing crawlability, indexation, site architecture, internal linking, rendering, Core Web Vitals, and structured data. Verify search and AI crawlers can access desired content while managing model-training permissions.
• Identify organic search opportunities around buyer-relevant topics and queries. Improve and track rankings, impressions, clicks, organic traffic, and conversions.
• Measure impact by tracking AI share of voice, brand accuracy, mentions, citations, referral traffic, organic search performance, and pipeline. Form hypotheses, establish baselines, and repeat measurements before declaring results.
Influ2 is a Series A company (raised $15M) that has maintained cash-positive operations for 24 months while achieving 50% growth. The company serves 200+ enterprises and mid-market companies including Snowflake, AppsFlyer, and Capgemini.
Requirements:
• 5+ years of SEO experience, with at least the past year focused on AI search visibility. B2B SaaS experience is a plus.
• Demonstrable GEO results with ability to explain baseline, tracked prompts and platforms, changes made, outcomes, and assessment limitations.
• Strong technical SEO skills including structured data, crawl and rendering behavior, log file analysis, site migrations, and Core Web Vitals.
• Fluency with Ahrefs or Semrush, Google Search Console, GA4, Screaming Frog, and at least one AI visibility platform (AthenaHQ, Brand Radar, Profound, Peec AI, or Otterly). Looker and SQL are a plus.
• Digital PR and outreach experience with a track record of earning relevant mentions, reviews, and coverage.
• Strong understanding of positioning and category development; ability to connect unfamiliar concepts to buyer language.
• Sound analytical judgment, curiosity, creativity, willingness to adapt, and comfort working independently.
