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Motive is seeking a Senior Field Marketing Specialist to execute high-impact field marketing programs across the Eastern region. The role is responsible for driving pipeline, supporting revenue goals, and strengthening engagement with prospects and customers through in-market execution.
Key responsibilities include planning and executing regional field marketing programs, managing events (trade shows, hosted experiences, webinars, sponsorships), coordinating logistics and vendor management, and partnering closely with East Coast Sales leaders and cross-functional Marketing teams. You will localize and activate campaigns for specific sub-regions and industries, coordinate sales enablement activities, track program performance metrics (registrations, attendance, pipeline influence), and maintain project plans to ensure scalable execution.
This is a high-touch operational role requiring strong project management, attention to detail, and the ability to juggle multiple initiatives simultaneously. You'll serve as a key point of coordination between internal teams and external partners, ensuring programs stay on track and aligned to business goals.
Required: 4+ years in B2B marketing, field marketing, event marketing, or go-to-market program support. Proven experience planning and executing events and regional marketing programs in fast-paced environments. Track record supporting regional sales teams. Ability to manage multiple workstreams and deliver against deadlines. Strong cross-functional collaboration experience with Sales and Marketing. Excellent organizational, communication, and project management skills. Bachelor's degree required.
Preferred: Experience with trade shows, hosted events, roadshows, or regional campaigns. Familiarity with field marketing operations, event technology, lead management, and post-event follow-up. Account-based marketing experience.
