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Twilio is seeking a Senior Field Marketing Manager to lead and execute regional field marketing and event strategy across Germany, Austria, and Switzerland (DACH). This role is critical to accelerating pipeline conversion and driving measurable revenue growth across key target enterprise accounts in the region.
You will serve as the field marketing engine for Twilio's DACH region, working closely with DACH Sales Leadership to design and deliver targeted first-party events, executive roundtables, technical workshops, and partner co-marketing activations. Your focus will be on engaging key decision-makers, opening doors in strategic accounts, and accelerating deal velocity across core product lines including WhatsApp for Business, Voice AI, and Conversations.
Key responsibilities include:
- Partner closely with DACH First-Line Managers and Account Executives to align event programs with regional revenue targets and priority accounts
- Design hyper-focused event experiences (C-level roundtables, founder dinners, technical workshops, roadshows) tailored to DACH enterprise pain points
- Lead end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key DACH tech hubs (Munich, Berlin, Zurich, Frankfurt)
- Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager
- Ensure every event touchpoint is tailored to DACH business culture and regional compliance/legal standards
- Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline
- Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum
- Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue
- Manage the regional field marketing budget and local vendor relationships to ensure optimal ROI
Approximately 25–30% travel is anticipated to connect in-person across the DACH region.
REQUIREMENTS:
- 5–7 years of enterprise software/SaaS field marketing experience with proven track record of owning event strategy and execution tied directly to pipeline and revenue generation
- Deep familiarity with the DACH region (Germany, Austria, Switzerland), including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences
- Fluent/Native German (written and verbal) communication skills, along with impeccable English, to write compelling local messaging and engage with DACH buyers and local agencies
- Demonstrated commercial acumen with ability to act as trusted peer to Senior Sales Leadership and Enterprise Account Executives
- Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion
- Exceptional organizational discipline and project management skills to manage multiple complex event activations simultaneously
- Bachelor's degree or equivalent practical experience
DESIRED:
- Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS
About Twilio
SaaS / Enterprise Software — authentication and identity infrastructure for developers.
