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Celonis is seeking a Senior Field Marketing Manager to lead demand generation and marketing strategy for the Consumer & Life Sciences industries (CPG, Retail, Healthcare, Life Sciences). This role is part of the North America Marketing team, reporting to the Director of North America Industry Field Marketing.
You will act as the 'CMO' for your assigned industries, owning the full marketing funnel from awareness through conversion. Key responsibilities include:
• Develop and execute the annual industry demand generation plan in collaboration with North America sales leadership, aligning marketing programs with business goals
• Design and execute strategic multi-channel marketing campaigns to achieve pipeline targets
• Evaluate and own strategy for key industry events, roundtables, webinars, and in-person experiences
• Build account-based marketing programs and pipeline acceleration initiatives
• Partner with global digital marketing, partner marketing, and campaigns teams to scale demand creation
• Adapt global campaigns for Consumer and Life Sciences verticals; create industry-specific campaign toolkits
• Host and plan flagship Process Intelligence events to generate pipeline and deepen customer relationships
• Enable sales, BDR, and partner teams with campaign enablement, messaging, and program support
• Lead demand generation reporting and analytics; establish regular cadence with marketing and sales stakeholders
• Manage marketing budget allocation and assess campaign ROI on an ongoing basis
The role requires strategic thinking, cross-functional collaboration, and the ability to drive results in a fast-paced, transformative environment. You will work closely with GTM leaders and global teams to achieve ambitious pipeline and revenue goals.
