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Formlabs is seeking a Senior Events Marketing Specialist to lead experiential marketing strategy and execution from its largest European office in Budapest. The company builds 3D printing technology used by over 50,000 industry leaders including Apple, Google, Tesla, New Balance, and NASA.
In this role, you will own a portfolio of approximately 20 annual trade shows and Formlabs-owned events, ranging from 12-square-meter booths to large-format exhibits exceeding 200 square meters. You will independently define and execute event programs, collaborating across Sales, Marketing, Product, Design, and Leadership to maximize business impact.
Key responsibilities include:
- Developing and executing comprehensive event strategies and plans to achieve clear objectives
- Managing end-to-end event planning and execution, including pre/post-event campaigns, staffing, booth management, and internal enablement for demos and presentations
- Collaborating with design and marketing teams to ensure brand representation and effective product portfolio showcasing
- Managing budgets, contracts, vendors, and logistics across multiple event formats, optimizing operational efficiency
- Serving as a visible brand ambassador, building relationships with customers, partners, and prospects onsite
- Gathering and analyzing event performance data to continuously improve formats, messaging, and attendee experience
- Ordering and tracking event inventory including collateral and giveaways
- Traveling approximately 25% of the time (primarily within Europe) to oversee event execution and support onsite teams
Formlabs is a venture-backed, high-growth company (described as a "double unicorn") operating in the advanced manufacturing and 3D printing space. The role offers hybrid work, company equity, comprehensive benefits including private health insurance, transportation passes, and professional development opportunities.
Requirements:
- Bachelor's degree in Marketing, Communications, or related discipline
- 5+ years of event marketing experience, including owning and executing complex B2B trade show and event programs
- Proven experience managing multi-event portfolios with booths ranging from small to large-format, including planning, execution, and reporting
- Experience supporting product launches and evolving product portfolios through events
- Strong project management skills with ability to manage multiple projects, resources, budgets, and personnel under tight deadlines
- Excellent written, oral, and cross-functional communication skills
- Data and metric-driven approach with ability to draw insights from event and marketing data
- Creative, innovative, and proactive mindset with ability to identify new opportunities
- Confident, friendly, and dynamic personality suitable for brand ambassador role
- Comfort with ~25% travel requirement
Bonus skills: Passion for 3D printing and emerging technologies; experience in fast-growing startup environments.
