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Salary: USD 170,765 - 200,900 / annual
Base is hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing focused on financial markets. You'll set the go-to-market strategy for institutional use cases, build proof engines that turn enterprise wins into pipeline, and lead launches positioning Base as the infrastructure layer for onchain trading, lending, and tokenization.
Key responsibilities include owning the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases. You'll build a repeatable enterprise proof engine with written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
You'll lead cross-functional launches with Product, Business Development, CDP, DevRel, Communications, Legal, and Compliance teams, translating complex and regulated capabilities into clear narratives for business buyers. You'll drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
You'll define and report metrics that matter—pipeline influence, partner amplification, launch performance, and adoption—then optimize against them. As the team scales, you'll shape the working model for Base's enterprise marketing function and mentor junior product marketing managers.
Required experience includes 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets. You need a track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results. Fluency with onchain trading, lending, and tokenization is essential, along with demonstrated ability to partner with Product and Engineering on roadmap decisions.
You should have proven cross-functional leadership in 0-to-1 environments with examples of stretching from strategy through hands-on execution. Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion is valued. Responsible use of generative AI with human oversight to deliver business-ready outputs is expected.
