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Pathstream is seeking a Senior Engagement Marketing Manager to own learner engagement and retention strategy for their B2B2C enterprise platform. The company transforms frontline workforce development through technology, partnering with enterprises to upskill employees and drive career growth.
In this role, you will drive learner activation and engagement by designing and executing marketing strategies that introduce learners to Pathstream, enroll them in programs, increase engagement, and drive completion. You'll develop behavioral campaigns using platform data to deliver personalized, data-driven messaging at scale across email, SMS, and similar channels.
Key responsibilities include tailoring campaigns for corporate clients by aligning lifecycle strategies with their business objectives and employee needs, collaborating with Customer Success teams to identify and execute awareness campaigns. You'll partner with Product and Engineering teams to ensure proper data tracking, integrate lifecycle campaigns with product features, and identify opportunities to improve the customer journey.
You will optimize campaigns by analyzing performance metrics using tools like Hex, Amplitude, and FullStory to uncover insights and refine lifecycle strategies. Running tests and experiments to establish performance baselines, you'll improve timing, messaging, and channel optimization to maximize engagement.
Working closely with Content and Design teams, you'll create compelling messaging that speaks to learners' motivations and challenges while ensuring consistency with Pathstream's mission. You'll develop scalable systems and processes to support learner engagement while maintaining personalization and quality, contributing to product experiments and bringing actionable insights to broader marketing strategies.
This is a full-time, exempt position reporting to the Head of Product and Lifecycle Marketing. You'll be a critical cross-functional leader working with Marketing peers, Product, Engineering, and Customer Success teams to deliver measurable outcomes and meaningful engagement across Pathstream's growing portfolio of enterprise customers.
